Rock and roll pioneers The Who have blazed yet another new path. The legendary band has been honored as the first to be commemorated on London's new Music Walk of Fame.
Pete Townshend and Roger Daltrey were both on hand for the ceremonies in the Camden area of London.
"This will be great for Camden. It'll be great for London. It'll be great for the neighborhood and it will be great for our business, one of the biggest exports that we have in the U.K.," Townshend said at the event. "We've all contributed. We're all still contributing and we will go on contributing."
"May it long reign and may this avenue of stars grow and grow because we have got the best music industry in the world," Daltrey added when he took to the podium.
The goal of the London Music Walk of Fame is to become a tourist attraction much like the Walk of Fame on Hollywood Boulevard in Los Angeles.
The Who was introduced by Primal Scream singer Bobby Gillespie, who told the crowd he'd been a fan of the band since the age of 15. Also on hand for the proceedings: Jazzie B of Soul II Soul, Madness singer Suggs and Amy Winehouse's father, Mitch Winehouse.
See the plaque below.
The very first plaque in the @MusicWalkofFame, unveiled today by Pete Townshend and Roger Daltrey in Camden, north London. Who better to kick off this fantastic landmark in London than The Who! #MusicWalkOfFame #MWOF— The Who (@TheWho) November 19, 2019
The brand new album WHO drops 06.12.19 https://t.co/Bn1EsgMqOI pic.twitter.com/b3dnBJC1s9